Saturday, September 19, 2009


The Fate of Legendary Car Brands

It used to be so simple: Cars painted racing green were British, red cars were Italian. Now Tata owns Jag, and Volvo is being shopped to the Chinese. We followed the winding road of these heritage brands.
Jaguar opened its doors in 1922 as Swallow Sidecars, making -- yes -- motorcycles sidecars. In 1945, recognizing the dangers of marketing an "SS" car in postwar Britain, the company changed its name, and soon experienced what many see as its finest hour with the introduction of the Jag XK120 in 1948.

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